There is a surge in SMS marketing in 2021, and for good reason, that old method of marketing can bring your campaign higher ROAS ( up to 500%). As the number of mobile devices increases, the potential of this channel should not be underestimated.
Benefits of adding Facebook Messenger Plugin to Your Website 2024
There are more than 2 billion active users of Messenger every day and billions of text messages are sent daily.
Creating a Facebook Page for your business is free, and so is instantly addressing customer concerns through Messenger. The feature is free for both you and your customers, and all you need is your phone or laptop and WiFi access.
The Facebook Messenger Chatbot Plugin integrates as a communication channel directly into your website. This allows customers to interact with your business at any time with the same personalized, rich-media experience that they get in their Facebook Messenger App.
Why do we build our own chatbot and enjoy the benefits of Facebook Messenger?
Apple IOS 14.5 update vs Facebook conversion API – what the fuss?
Unless you’ve been living on a rock, you probably heard of the feud. With the new update, Apple stood its ground, demanding apps to “ask permission first” before tracking users. Facebook shook its head, saying “personalized ads and user privacy can coexist”. At the heart of all this, advertisers have divided opinions, too. Some believe this IOS 14.5 update will kill Facebook ads. Others say don’t freak out, with the Facebook conversion API. What’s really going on?
Be proactive in delivery with order tracking system: Shop owners’ viewpoint
What is order tracking and why the order tracking system can help online shops more proactive in the delivery?
73.6% of surveyed customers consider delivery as the most important factor to the overall shopping experience (1). This is why shop owners should invest more in delivery experience to their customers, so the business can get higher retention rates in the fierce eCommerce market nowadays. One of the crucial factors that can improve your delivery management is the order tracking quality.
What if your customers are obsessed with order tracking?
This article will discuss how the order tracking system will be an optimized factor to solve the obsession of customers when they track their packages.
Long wait for your package? Don’t know where your shipping package goes through. Be fear of scams when the delivery has been delayed for a while without explanation. Many customers have the same distaste for unknown arrivals of packages, especially when they order online goods.
Nowadays, the fast pace of delivery makes it possible to receive the order the next morning. This even made customers more impatient than they used to be. They will actively track the package status from their sellers every moment. It is a vicious circle that leads to a syndrome called pre-parcel anxiety.
How to create One discount for multiple savings in Shopify
You’ve probably run into this: a customer adds products to their cart, enters a discount code for 15% off, but then abandons the order when they realize shipping still costs $9.95. Or worse – they need to hunt for another code to get free shipping, and Shopify won’t let them stack it. The result? Lost […]
How to Run High-converting TikTok Ads without the Hassle?
TikTok is quickly becoming one of the most powerful platforms for eCommerce advertising. However, knowing how to run TikTok ad campaigns effectively is quite a challenge; setting up the campaign in TikTok Ads Manager always feels time-consuming and complicated, especially when choosing between Manual Campaigns and Smart+ Campaigns.
That’s why the new TikTok Ad Creation feature in Omega TikTok Pixels is here to save the day. It simplifies the process, making it easier for merchants to get started and scale their ads effectively.
What is TikTok Smart Campaign? Smart or Manual is Right for You?
When launching TikTok Conversion Ads, one important question comes up: should you go with Smart or Manual campaigns? Each option affects your ad performance, budget usage, and return on investment in different ways. While TikTok Smart Campaign offers automation and ease, Manual Campaigns give you more control and flexibility.
How to Build a Powerful Shopify Brand Identity: A Step-by-Step Guide
Want to create a brand that grabs attention in less than a second? Let’s explore the key steps to build your Shopify brand’s identity.
Shopify 1MBB: 120-Day Free Trial to Foster Sustainable Black-Owned Businesses
Entrepreneurship has long been a path to economic independence and wealth creation, yet many Black entrepreneurs face systemic barriers that limit their opportunities. To address these challenges, Shopify, in collaboration with Operation HOPE, launched the One Million Black Businesses (1MBB) Initiative. This groundbreaking program empowers Black entrepreneurs by providing them with essential tools, educational resources, and mentorship to succeed in the digital marketplace.
100+ Shopify Store Name Ideas That Actually Stand Out in 2025
Have you noticed how some online stores catch your eye right away while others just blend into the digital world? The magic often comes down to their names. Finding the perfect Shopify store name can make your business soar or sink.
Shopify POS Lite vs. Pro: A Comprehensive Comparison
Through these comprehensive analyses of Shopify POS Pro vs Lite, you will find the most effective way to boost conversion rates and establish customer trust.
Top 13 Excellent Shopify Jewelry Themes for 2025
To help you get started, we’ve created a detailed guide to the top 13 Shopify jewelry themes for 2025 to ensure you can find the perfect match for your brand’s style and needs.
The Ultimate Guide to Profiting from Print-On-Demand in 2025
Are you looking to start a business with little to no initial investment? Concerned about financial risk or uncertain about finding customers right away? If so, print-on-demand (POD) might be your golden ticket to building a profitable venture! ?
Best Profitable E-commerce Side Hustles to Build Your Online Store
With some effort and the right game plan, these side hustles can grow into steady and meaningful sources of income. Ready to get started? This guide covers 8 profitable e-commerce side hustle ideas you can dive into today to boost your earnings and discover new opportunities.