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Have you ever scratched your heads trying to understand why Facebook could be so stingy on reporting your actual sales? Think you got 5 hard-earned sales today but Facebook only reports 2?

And how about a time when you don’t spend a thing on a day, or campaigns have been turned off, but you see sales reported to it? Was it a ghost doing that?

This article will investigate it in simple terms, but detailed enough to inform your next action.

The BFCM’ 22 is coming close, don’t have a shot in the dark on a tight Facebook ad budget.

So you have heard about Conversion API, for like the hundredth time. They say you need it, but it’s never crystal clear as to why that is so.

Is Conversion API the ultimate fix for the IOS 14 world? Does it have the ability to improve your ad performance and optimize cost? Or does it just help with better reporting?

Read on the find answers to burning questions once and for all.

When you’re just starting out, everything demands attention. Doing audience research, product research, making killer ad copies, and spying on others’ ads, you name it.

When it comes to tracking, especially the nitty-gritty details of the tech, not everyone has the time to care. But folks can’t neglect the quality of the data they share with Facebook either.

Read on to find out why, despite your jam-packed schedule, you should carve out some time to take care of the data you send to Facebook via the pixel.

The IOS 14 and Apple’s App Tracking Transparency have been around for more than 2 years.

But marketers are still grappling with it.

There is no doubt about how horrible data absence is for your business. But did you know there is even a worse mix?

Absence + delay + changes to attribution = recipe for disaster.

If these seem new to you, read on to find out the effects and what you can do about them. Because you can’t afford to wait any longer.

How could my Facebook Ads Manager report be this bad? If you’re scratching your heads about this every day, then read on!

Juggling Shopify Analytics and Google Analytics to tell which ads got the sale? Stay here, you’re the perfect audience for this article.

Let’s dive right into the most burning questions in your head