Google Ads and Facebook Ads are still among the top advertising platforms in online advertising. Getting attention from the right customers to your store is one of the greatest challenges, it is always a big question to choose between Facebook Ads and Google Ads, especially for beginners. Which one better? Let’s look at the core differences between them to clarify its functions and decide between the two.
Violating Google shopping policies and data quality are the main reasons for some products or a Google Merchant Center account are subject to disapproval. However, for a majority of cases, breaking Google shopping policies is more severe and results directly in your Google Merchant Center (GMC) account being suspended. Understanding clearly Google’s policies will only give you benefits in any cases doing business on Google.
The COVID-19 has dramatically impacted the way we live as well as how we shop. One breakout trend is increased support for small and local businesses, with more than half of consumers specifically seeking out local, independently-owned businesses. Nearly a third of buyers say they’ve bought something online and had it delivered locally during the first three months of the pandemic. Local delivery is a great way to connect with nearby customers, drive sales, and provide a great customer experience.
The recent launch of TikTok and its impressive increase has exploded the Internet market. Then, when the TikTok ads platform appears, it raises a question: are TikTok ads better than Facebook ads? Or are TikTok ads a worthy competitor to Facebook Ads? Let’s go through a comparison between the two and give yourself an answer.
TikTok has become a hot social marketing trend, will you update this trend to start growing your website and increasing sales? In this article, you could know whether your business is suitable to run ads on TikTok, know how to create an ad on TikTok, and some tips to optimize your ads.
The problem of sellers using the Paypal payment gateway is that when their account receives a large number of payments, especially in high sales season, it tends to be held or limited because Paypal will see it as a sign of fraud. Then, they think about a solution to add multiple Paypal accounts to a store to spread the payments and Paypal will not accumulate money to limit. However, this is not an ideal solution, and here’s why.
After getting your Google Merchant Center account active, it’s the right time for you to start your Google ad campaigns. In addition to the previous forms of ads, Ecommerce stores now can use Google shopping ads which can show the image and price of products. In order to do that, your Google Merchant Center account must have enough information of your products, that’s the job of product feed. And your job is to optimize this product feed and make your ads closer to your target customers. Check out what the best practices are and apply to your store.
Apparently, it is undeniable to say that Google is a powerful tool to make your products visible to your target customers in order to maximize your revenue. However, many sellers are facing difficulties because their accounts are suspended. So what are the tips to make your Google Merchant Center account survive in sales season? Reach out our blog for some minor but useful information to strengthen your Merchant Center account.
Tiktok has updated its pixel to the newest version 2.0 to optimize uses and help merchants to track the most common events. After having a pixel installed on your website, it is crucial for pixel to start learning by creating events and defining the tracking rules. The more your pixel can learn, the better results you can get to optimize your ads afterwards.
Tiktok Pixel acts as a site event management tool that can help sellers measure the effectiveness of the ad campaigns by tracking users’ actions on websites. If you have a Shopify website and would like to create an ad campaign on Tiktok, you need to have a TikTok pixel, install it in your Shopify store to track events, conversions and optimize your ads. In this blog, you can check step by step how to do it.
