When everyone understands and believes in the shared goal, they are motivated to work cohesively.
The Ultimate A to Z guide: How to set up Snapchat Pixel on your Shopify
How to set up the Snapchat pixel on Shopify
The Snapchat pixel is a Javascript code placed on to the backend of your website that tracks the actions of users who see your ad from the Snapchat platform. The pixel allows advertisers to implement highly targeted campaigns and analyze how these campaigns perform with consumers across different devices. So its primary feature is the same as other pixels from Facebook, Pinterest, etc.
Advanced Conversion API from Snapchat – the real answer for IOS 14.5 Snapchat tracking dilemma?
At WWDC 2020, Apple announced several new privacy-related requirements for app developers to implement in iOS 14. That limestone re-defined the tracking tools from all the social platforms and iOS apps.
In early 2021, with the IOS 14.5 enforcement update, Facebook has created Conversion API, Tiktok is also developing the Events API to overcome the opt-out tracking. Meanwhile, Snapchat plans to show Apple’s tracking prompt and will fully support the SKAdNetwork alongside its existing privacy-centric attribution solution, Advanced Conversions.