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There is a big problem in the e-commerce landscape: many businesses make the buying process needlessly complicated. Especially for those business structures that need to hide their prices from customers and let their customers request quotes, this can become an even bigger problem.

People keep seeking solutions on “Big” things: Maybe my marketing strategy is not good enough, maybe my price is not cheap enough, etc. But the solution is simple: Make everything … SIMPLE. Because of one reason: Shoppers don’t like complex things. 

Transactional emails are those messages sent after the customer takes action. Did you know that transaction emails can have a mind-blowing open rate of 80-85%? Surprising, right? These are the emails customers never ignore. But here’s the catch: they often feel robotic and devoid of emotion, simply because we automate them for efficiency.

Businesses that have complicated pricing models or offer customized products and services greatly benefit from using Request for Quotation (RFQ). It is a document asking the store owners to tell you how much they would charge for something you want to buy, so you can decide where to get the best deal. Whether you’re an established online retailer, a budding startup, or an ambitious entrepreneur, mastering the art of creating a successful RFQ is crucial to your success.