Chat commerce history goes back a little over 20 years and is founded at the convergence of mobile phones and the internet. That convergence is now seamless, so it’s easy to forget that less than 25 years ago, phones and the internet were two very different worlds. Phones were for talking and texting, and the internet was for browsing and commerce. Phones and computers weren’t connected and didn’t interoperate.
And then everything changed.
As e-commerce businesses globally are getting ready for the holiday season, one trend is shaking up the online shopping scene. Social commerce looks set to make an impact on e-commerce sales this season.
Facebook Messenger is actively used by more than 1.5 billion people and there are 60 million messages sent between them and businesses every single day. With the staggering mentioned figures, though it’s free, Facebook Messenger could explode your sales if being utilized in a proper manner.
Besides being a communication channel, Facebook Messenger can be an effective tool to build your own sale funnel. That brilliant idea can happen because every business can build its own audience by collecting subscribers on Messenger once they purchase a product and opt-in with the Messenger chatbox. Moreover, user profiles can give merchants some lines to the portraits of potential customers. Let’s take a look into this new term: Messenger funnel.
Have you ever used email marketing, chat marketing, or both of them to recover abandoned carts? And which sector will have the most revenue in 2021 to win back? Let’s look at some statistics to see the pros and cons of abandoned cart campaigns.
Owning a Shopify store and starting to use the Facebook chat plugin on your store, you may encounter some cases where the Messenger icon does not appear or does not work on your website. This article will show you some of the common issues and how to resolve them.
You apparently know that live chat on your website makes it easier for your customers and for your business to connect with each other. You are owning an online store and are paying a big amount of money each month for a live chat platform, why don’t you think about a live chat free on your website with Facebook Messenger? All you need is just a Facebook business page account.
That Facebook Messenger has 1,3 billion active users each month as well as the tendency of more than 80% open rate allows massive opportunities to market for online sellers in the E-commerce industry such as Shopify. Standing between the edge of using chatbots and the fear of a machine cannot reach the human’s touch, a seller can be in doubt to use chatbots. However, chatbots can be an effective tool for your online business as soon as you understand the burden of repetitive questions from customers.
Facebook messenger not only helps online retailers increase revenue with abandoned cart reminders or with remarketing, but also with broadcast messages. Facebook messenger broadcast is a powerful tool to send your updates, news, or promotions not one by one but multiple subscribers.
While there are many messenger apps on social media, Facebook Messenger is still in the dominant position. Facebook Messenger remarketing is becoming more popular and is the best tool to drive sales for your Ecommerce stores. By creating the conversation with the customers right on their Facebook message, the online sellers can create a better result than the traditional method of email marketing.
Abandoned cart is the biggest headache for online sellers in the e-commerce industry, about 70% of buyers normally leave their shopping cart. The customers often do not stick with their commitment, they prefer to shop around and check through different stores before making a decision. However, online retailers can increase the abandoned cart revenue by sending abandoned cart reminders via Facebook messenger.
